Press Release of the Day: "Look At Me, I'm A Lawyer!"

I get a lot of press releases and story pitches in my work inbox, and, most of the time, I ignore them. Whenever something important happens, self-promoters go on a blitz to cast themselves as "experts" so they can hoodwink some quote-hungry reporter into using them as a source for a story.  Everybody wins - the reporter gets his quote, and the "expert" gets more ammo for their next PR blitz ("...as quoted by the New York Times...").

The only problem is that a lot of it is bullshit, and weeding through them often isn't worth the effort.

This is the kind of stuff I get on a regular basis: "Are you writing about the Supreme Court's health care decision? I've got a broccoli farmer who'd love to talk about Congress's power to force vegetable purchases under the the Commerce Clause... Writing about the controversial Keystone pipeline? You should talk to this gas station owner who has proof that Obama wants oil prices to rise so he can usher in his Kenyan-Communist master plan!"

But sometimes irrelevant stuff catches my eye, like this absolute gem from today that practically begs to be ignored.

So, congratulations to the winner of today's "Most Transparently Self-Serving Press Release," NY attorney Michael Menicucci, who wants you to know that he has been practicing law for nearly 25 years and doesn't mind being called obsessive. 


Is this a Hannibal Burress joke cleverly disguised as a sad PR grab? 

Or did the PR guy just write a bio for the lawyer's website, and say, "What the hell, maybe I can send out a bunch of emails and see if anyone bites"? He doesn't even try to make it relevant to anybody but  Michael Menicucci! 

That's particularly  ironic, coming from a PR firm called "Relevant Public Relations LLC."

Rather than summarize the release and tamper with its greatness, here it is, re-posted in its entirety.

FOR IMMEDIATE RELEASE:
WEDNESDAY, JULY 11, 2012

  New York City Lawyer OK With Being Labeled ‘Obsessive’
          Up-to-date legal scholar Michael M. Menicucci approaches 25 years in practice

NEW YORK – New York City attorney Michael M.Menicucci is admittedly obsessive when it comes to being a leader in his field.


“I’m fixated – but in a good way,” said the seasoned legal scholar and principle of Menicucci,Villa & Associates.


Many of today’s legal concerns, he said, involve recent legislative changes that could render case law or once-standard procedures obsolete.


“If staying up-to-date on court decisions and regulatory makeovers for my clients means I’m obsessive, the label fits,” said Menicucci, who is one of the New York region’s foremost authorities on the legal details of banking and finance, including federal regulatory-compliance issues; residential and commercial real estate transactions; commercial litigation, and trusts and estates.


Clients -- ranging from builders and banks to families, large corporations, small-business owners and lawyers -- commonly depend on Menicucci’s expertise in matters of property law; business transactions; partnerships and corporations; regulatory disputes; administrative law; comprehensive estate planning; offshore asset protection; forensic accounting; will contests, and trust and probate litigation.


“A lack of adequate knowledge and experience involving any of these matters could devastate a client’s finances,” Menicucci said. “This is why it’s so important for an attorney to be in the forefront of regulatory changes and court decisions before offering advice, sitting at a negotiating table or entering a courtroom to represent a client.” 


A member of the New York State Bar for nearly 25 years, Menicucci launched his private practice in 1988, efficiently growing it into a powerhouse practice. Fourteen years later, his endeavor further blossomed into the law firm of Menicucci, Villa &  Asociates.


Earlier, 1985 to 1988, Menicucci worked as the confidential assistant to the borough president of Staten Island. From 1982 to 1985, he drafted and developed federal environmental measures as legislative assistant to then
Congressman Guy V. Molinari.


Menicucci attributes his years of success to a combination of unrelenting due diligence and a work ethic instilled in him by his father.


 “There should be no compromise when a client hires you, expecting the very best representation,” Menicucci said.
“You either know the law and do what’s best for your client, or look elsewhere for a less demanding career. It’s that simple.”


Menicucci may be reached at 718-667-9090 or via e-mail at: MMenicucci@menicuccivilla.com


About Menicucci ^. Villa & Associates
Menicucci, Villa & Associates PPLC is one of the New York region’s leading law firms with an expertise in the legal details of banking and finance, including federal regulatory-compliance issues; residential and commercial real estate transactions; commercial litigation, and trusts and estates.
Based in Staten Island, N.Y., the team of Menicucci, Villa &Associates is widely recognized as one of the top law practices of its kind in metropolitan New York. The firm may be reach at 718-667-9090 or via e-mail at SILawyers@menicuccivilla.com.
                                                       
                                                                                --- 30 ---
CAPTION: Attorney Michael Menicucci is one of the New York region’s foremost authorities on the
legal details of banking and finance, including federal regulatory-compliance issues; residential and commercial real estate transactions; commercial litigation, and trusts and estates.

Media Contact: Barton Horowitz
Relevant Public Relations, LLC
Headquarters: 718‑682‑1509
Mobile: 917‑715‑8761
Email: Bhorowitz@RelevantPR.com



(Hat tip to fellow reporter Bibeka, who passed it along to me).